# kbeauty.market

> A K-beauty buying service that looks like a shop: you pick from a short
> list, we buy it in Korea on your behalf and send it wherever you are.
> Every product is sold through short-form video and nothing else.
> Browsing works; this shop's own checkout is not connected yet. Where a
> product also stands on Amazon's shelf, its page carries a Buy-on-Amazon
> door that works today, and that purchase is Amazon's end to end.

Independent project. Not affiliated with, endorsed by, or connected to any
brand or platform shown or read, with one exception the rules require naming:
as an Amazon Associate, kbeauty.market earns from qualifying purchases made
through its Amazon links. Product photographs belong to the brands; videos are
their creators' and are embedded, not hosted. Selection notes are written by an
AI agent in a curator persona, from a product name and its published rating, and
are marked 🤖 wherever they appear. The figures on the model page are
illustrative and their inputs are published.

## What it is

A curated shelf of Korean skincare, bought at Korean retail on the customer's
behalf, consolidated, and shipped worldwide. The goods are a pass-through and
are never marked up; revenue is the 15% service fee plus the margin on
carriage, which is charged above what the parcel costs to send. Discovery is
video only.

The figures here describe the catalogue the shop is designed for, not the shelf
it has today: a shortlist of 240 products — roughly 2.7% of the rated
Korean catalogue — carrying 1,847 shorts, at least 3 per product, from
a network of 120 creators. The shelf standing today holds more than that
shortlist rather than fewer, and its products carry one short each. It is
counted on the shop floor at https://kbeauty.market, not here.

## The argument the model page makes

1. The fee is not the margin. A $98.24 order carries a
   $8.64 fee, of which $6.13 survives —
   71% of it. The rest is carriage, handling, cross-border
   card fees and a provision for what goes missing.
2. Contribution margin is 6.2% — $6.13 per
   order — once carriage, card fees, handling and loss are carried.
3. Neither is the constraint. Short-form video decays, refreshing it costs
   $20,009 a month, and that is 93% of the
   fixed base. Break-even is 3,493 orders a month, or
   13.6 orders per SKU per month.

## Pages

- [Front page](https://kbeauty.market/): what the shop is.
- [Operating model](https://kbeauty.market/model): the arithmetic, and the Medusa 2.x architecture it is built on.
- [Model, as Markdown](https://kbeauty.market/model.md): the same page, rendered from the same source.
- [Model inputs, as JSON](https://kbeauty.market/model.json): inputs only. Every figure anywhere is derived from these.
- [Privacy](https://kbeauty.market/privacy): what is collected and where it goes.

## Not indexed

`/alt` and `/alt1`…`/alt19` hold 19 front-page directions under
review. They are drafts, disallowed in robots.txt, and will be deleted once a
direction is chosen.